AI Visibility

Showing up in AI results

Search is rapidly changing — and if you’re not positioning yourself to maximize AI visibility, you’re missing out on a whole new wave of potential customers. I help businesses get visible not just on Google, but in the AI platforms your customers are already using every day.

SEO and AI visibility go hand-in-hand, sharing many of the same strategies. To be done right, it requires re-envisioning your website’s content, structure and layout.

Highlands Ranch web designer Heather Siegel checking AI visibility for a client on her phone. She has red hair and is wearing a green top and white skirt.

AI Visibility Strategy

When it comes to AI visibility, I adopt many of the same principles I center my SEO work around – we just focus the content a bit differently to target getting your business cited in AI answers.

First, I dig into what your customers are actually searching for — and how AI platforms are interpreting those searches. Then I map out a content strategy that speaks directly to both audiences: real humans and the AI tools they’re using.

Next, we focus on content strategy and creation. AI platforms favor websites with clear, authoritative, well-organized content. I work alongside you to develop and write content that positions your business as a credible source in your field of expertise — with the kind of content AI tools want to cite and recommend.

Then, we wrap up with the technical stuff – site structure, back-end optimization, performance testing and ongoing recommendations. 

Getting Started

Whether you’ve heard about AI search for the first time or you’ve been wanting to tackle this for a while, I’d love to talk through what visibility could look like for your specific business. There’s no pressure and no jargon — just a real conversation about where you are now and where you want to go.

To learn more about my process, please feel free to contact me, and we can get started with an introduction!

Based in Highlands Ranch, CO — proudly serving businesses nationwide.

All SEO & AI Visibility services include: 

Heather standing with her phone and computer, wearing a white suit and ready to work on website design, SEO and marketing.

Pricing

Starter
Best for brand new businesses
$ 1,150 one-time
  • Up to 5-page WordPress site
  • Basic on-page SEO setup
  • Mobile responsive design
  • Contact form
  • Web compliance review (ADA + privacy)
  • 30-day post-launch support
Growth
Best for established businesses
$ 2,200 one-time
  • Up to 10-page WordPress site
  • Full SEO audit + on-page optimization
  • Branding refresh (logo, colors, fonts)
  • Social media profile setup / review
  • Google Business Profile optimization
  • Web compliance review (ADA + privacy)
  • 60-day post-launch support
Popular
Premium
Best for full rebrands or e-commerce
$ 3,500+ one-time
  • Unlimited pages + Shopify/WooCommerce
  • Full branding suite (logo, brand guide)
  • Full SEO strategy + content
  • Social media strategy + content
  • Google Business Profile optimization
  • Email marketing setup (Mailchimp, etc)
  • Web compliance review (ADA + privacy)
  • 90-day post-launch support

Monthly Retainer Plans

Maintenance
$ 199 per month
  • Site updates & edits
  • Security & plugin updates
  • Monthly analytics report
  • 2 hours technical support
Visibility
$ 499 per month
  • Everything in Maintenance
  • Ongoing local SEO work
  • 2 blog posts or pages per month
  • Google Business management
Popular
Full Presence
$ 849 per month
  • Everything in Visibility
  • Social media management (2 platforms)
  • Monthly email campaign
  • Ad management + reporting

À la Carte

Reach out today for a free consultation!

Testimonials

AI Visibility FAQ's

They’re closely related — AI visibility builds directly on a strong SEO foundation. Traditional SEO helps you rank in search results, while AI visibility specifically optimizes your content and site structure to be cited, recommended, and referenced by AI platforms such as Claude, ChatGPT, Perplexity, and Google’s AI Overviews. The good news is that improving one almost always improves the other.

Not necessarily! Many businesses can make significant gains with strategic content updates, restructuring, and technical optimization — without a full redesign. After evaluating your current site, I’ll give you an honest picture of what would make the biggest impact for your specific situation.

It depends on your starting point, your industry, and the competitiveness of your market — but most clients start seeing meaningful movement within 2–4 months of implementing a solid strategy. AI visibility is a long-term investment, and the results tend to compound over time.

Absolutely! In fact, local businesses often have a real advantage here. AI platforms frequently recommend local, specific, trustworthy sources when someone searches for services in their area. Getting your business properly optimized can put you in front of customers in Highlands Ranch, Denver, and beyond who are ready to buy.

I work with you, not just for you. Having 15 years of experience in web design, SEO, content strategy, and broadcast journalism gives me a genuinely different perspective on how to communicate your value clearly — which is exactly what AI platforms reward. And because I’m a one-person shop, you always work directly with me, start to finish.

Check out my blog post on what Google & AI actually look at when ranking your site for a deeper dive into AI visibility.